Merge tags help you add an extra layer of personalisation in your emails by allowing you to add first name, last name and email address of your subscribers in your emails.

It is mandatory for all your emails you send to have an "unsubscribeurl" and "senderinfo". Merge tags is the place you'll find both of them. Merge tags can only be accessed when you are drafting an email (either via normal text editor or Drag and Drop editor)

In the below table we have mentioned a list of contact information merge tags names along with the variables associated with them -


Merge Tag

First name


Middle name


Last name






Date of Birth




Address Line 1


Address Line 2








Postal Code


In the below table we have mentioned a list of url merge tags names, their description and the variables associated with them -



Merge Tag

Unsubscribe URL

A link allowing your subscribers to unsubscribe from your mailing list


Email URL

A link allowing your subscriber to view the email in their browser.


Sender Information

Your physical address.


Note : Along with the above mentioned merge tags, you have the option of personalising your emails with the information existing inside your custom fields. As soon as you create a custom field, it's available as a merge tag inside your email editors.

This is where you can find and use merge tags in your emails -

1. You can read more about the merge tags you have at your disposal by clicking on the 'Merge Tags' button as shown in the image below -

You can copy and paste the merge tags from the above list directly to the email you are writing. Or you can follow the below mentioned steps -

2. For normal text editor, merge tags can be accessed as show in the image below -

2 (a). For Drag and Drop editor, drag and drop the "Text Element" into the workspace like this -

2 (b). Then access "Merge Tags" like this -

3 (a). You can also add "unsubscribeurl" as a link element in any text by simply selecting the text you want to assign a link to, and clicking on the "link element", like this -

3 (b). And adding the {{unsubscribeurl}} in the space provided

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