Before we tell you why you need an Amazon SES account to use MuxEmail, let's get to know in a little bit more detail about what exactly is Amazon SES.
What is Amazon SES?
Amazon SES is one of the services offered under Amazon Web Services suite.
It's is a cost-effective (the first 62,000 emails you send every month are free followed by $1 for every 10,000 emails you send), flexible, and scalable email service (it's a cloud based service). It’s the service of choice for huge players like Duolingo, Reddit, and Netflix.
The only problem with Amazon SES is that it's not exactly email marketer friendly.
If you take a look at their website you'll find it’s very nerdy and technical — not in any way built for the average email marketer who doesn’t know how to code.
Their setup process is absurd. You have to get your developer team to set up an EC2 instance and find or build a third-party application that lets you self-host it on your website.
Also their dashboard is pretty lame and they fail to show statistics (open rate, clicks, bounces and unsubscribes) in real time.
In short it's a bit complicated to use.
This is where MuxEmail comes into play!
MuxEmail is a cloud based application which runs on top of your Amazon SES account and makes email sending via Amazon SES a walk in the park. You simply have to connect your Amazon SES account to be able to send out emails using MuxEmail.
Moreover, unlike other Email Service Providers (ESPs) out there (MailChimp, Aweber, ConvertKit etc), we don't have to buy, setup and manage our servers. We simply use Amazon's Infrastructure (via your Amazon SES account) to send out your emails.
This allows us in keeping our operational costs low, and passing on the benefits to you. (You simply can't beat $59/month for an UNLIMITED PLAN)
That is why it's essential that you have an Amazon SES account to be able to use MuxEmail.
MuxEmail is free to use for 2500 subscribers.